Van Horn Auto, a 15-location dealership group, needed a way to deliver the same customer experience across every store, especially after hours when new leads often went unanswered until Monday morning. To scale its brand without sacrificing consistency, the dealership group added its own AI Employee, Jerry, and built custom playbooks that mirror Van Horn's procedures, talk tracks, and customer experience standards.

From acquisition messaging and stop-sale responses to test drive scheduling, every conversation follows the dealership's proven approach. In just 30 days, Jerry booked 607 test drives across all 15 locations, giving Van Horn 24/7 coverage with AI that represents the brand exactly as intended.