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How Top Dealers Are Using AI to Gain a Competitive Edge

Artificial intelligence is no longer a futuristic concept reserved for tech giants; it is actively reshaping the automotive retail landscape today. This forward-thinking session will cut through the hype and highlight the practical, real-world ways savvy dealerships leverage AI to secure a serious competitive edge.

From automating tedious administrative tasks and hyper-targeting marketing campaigns to predicting buyer behavior with uncanny accuracy, AI-driven tools are helping stores optimize inventory and ensure sales leads don’t fall through the cracks. Whether you want to streamline your service drive or supercharge your sales floor, understanding these tools is no longer optional, it’s essential for growth.

Experts from Podium also will explain actionable strategies and share success stories from dealers that currently use AI to drive massive efficiency and profitability. You’ll also learn how to seamlessly integrate intelligent automation into your daily operations to enhance customer experience, boost conversion rates and free up your team to do what they do best; build relationships and close deals.

In this session, you’ll learn:

  • The current state of AI in dealerships

  • How AI can help your dealership succeed

  • What you need to do to win with AI

Webinar:

Webinar:

How top dealers are pulling ahead of the competition with AI

How top dealers are pulling ahead of the competition with AI

Discover how dealerships across the country are capitalizing on the massive shift toward artificial intelligence to capture every lead and drive massive bottom-line results. This webinar introduces Jerry, the number one converting AI agent for dealerships, who seamlessly automates text messaging, phone calls, and direct DMS scheduling to eliminate missed opportunities twenty-four-seven, freeing up your team to focus on what really matters—building relationships and closing deals.

What You'll Learn:

  • The "Speed to Lead" Formula: Why responding within two minutes yields a 391% higher conversion rate.

  • Meet Jerry, Your 24/7 Employee: How an AI agent manages high-volume text and voice interactions, handles edge cases, and converts 40% better than industry averages.

  • DMS-Integrated Service AI: Strategies to proactively recover declined services, handle OEM recalls, and drive predictable repair order (RO) volume without straining your staff.

Host:
Jordan Parker, Vertical Marketing Manager
Podium

Podium AEO AMA

Podium AEO AMA

How to Get Your Dealership Recommended by AI

How to Get Your Dealership Recommended by AI

AI search is the top question dealers are asking right now, and it does not work the way SEO did. Podium's Misty Tippets takes audience-submitted questions to Hrizn's co-founders Matt Copley and David Gruhin, who have spent three and a half years building in this space across hundreds of dealerships.

They explain why AI search is non-deterministic, why AI is increasingly rewarding human signal over generated content, and why the fastest path forward is unlocking the expertise already trapped inside your store.

They also cover why reviews and review responses have become a primary trust signal, and why AI visibility dashboards are directional at best and should never drive business decisions.

Featured Podcasts

How Two Mormon Missionaries Built a Multi-Billion Dollar Empire (+ The AI Playbook Behind It)
How Two Mormon Missionaries Built a Multi-Billion Dollar Empire (+ The AI Playbook Behind It)

Podium co-founders Eric Rea and Dennis Steele sit down with the Car Dealership Guy podcast to tell the origin story behind their AI platform, now used by 4,000 auto dealerships for reviews, texting, and voice-based customer service. They recount their first dealership pitch, where a GM who'd just been shown his bad Google reviews wrote a check for the entire year on the spot, a moment that convinced them dealerships, not the tire shops Podium started with, would build the company. From there, they walk through how AI agents like Jerry, their BDC agent launched in 2023, and their newer Operator and Rainmaker tools are replacing the average dealership's bloated, twenty-tool software stack.

The conversation gets concrete about results: a 700-location collision repair network now lets Podium's voice agent handle 61% of its after-hours calls, putting it on pace to help book $1 billion in repairs this year with a customer satisfaction score of 96%, higher than the network's own human call center. Eric and Dennis also explain why they'd tell young people to learn to use AI agents instead of learning to code, and how Operator can turn a vague management request into a finished outreach campaign in under ten minutes. For dealers wondering how much of their stack AI will actually replace, this episode lays out where Podium thinks the industry is headed.

Key takeaways

  • Podium's first big dealership pitch in 2014 ended with the GM, after seeing his dealership's 3.5-star Google rating, writing a check for a full year on the spot, convincing Eric and Dennis to pivot from tire shops to dealerships.

  • A 700-location collision repair network's voice AI now handles 61% of after-hours calls with a 96% customer satisfaction score, and is on pace to help book $1 billion in repairs this year.

  • Podium's Operator agent turned a request to find 100 lapsed customers across 37 dealership locations into a complete, ready-to-run outreach campaign in under 10 minutes.

Meet The Secret Agent Running This Dealer's Operations

Meet The Secret Agent Running This Dealer's Operations

Meet The Secret Agent Running This Dealer's Operations

In this episode of the Car Dealership Guy Industry Spotlight, host Sam D'Arc talks with John Keohane, VP of Operations and Partner at Temecula Valley Buick GMC, and Liam Golightley, SVP of Customer Success at Podium, about how AI operator agents are giving dealership leaders a way to run their entire operation without being in every conversation themselves. John built his own agent on Podium, which he nicknamed Emily, to mine telematics data, run weekly revival campaigns on stale leads, coach his sales team, and flag problems in his service department before he'd ever find them in a report.

For a single-point dealer competing against much larger groups, John says the technology has become a genuine equalizer. Emily replaced his old bulk-texting tool, helped him uncover a customer-pay revenue drop in six seconds instead of weeks, and has helped push his service department's customer-pay repair orders up 12 to 13 percent this year.

Key takeaways

  • John's AI agent, Emily, runs a weekly revival campaign that reviews his last 45 days of sales opportunities and warmly re-engages leads that haven't closed with a new incentive or trade offer.

  • When John's customer-pay repair orders unexpectedly dropped, his operator agent identified the cause, a departing fleet account, in six seconds, instead of days of manual digging.

  • Since putting operator to work on outbound service marketing, John's dealership has seen customer-pay repair orders climb 12 to 13 percent this year.

Fixed Ops Friday w/ Love, Golightley, & Carlstedt

Fixed Ops Friday w/ Love, Golightley, & Carlstedt

Fixed Ops Friday w/ Love, Golightley, & Carlstedt

This Fixed Ops Friday edition of Daily Dealer Live brings together Joel Love, service director at Toyota of Montgomery, and Ryan Carlstedt, EVP of fixed operations at Willis Auto Group, alongside Podium's Liam Golightley, SVP of Dealer Success, fresh off Podium Connect, the company's invite-only summit in Park City, Utah. The conversation moves from video multi-point inspections and UVeye scanning tunnels to the AI mindset shift dealerships need to make, closing with a roundtable on brand loyalty versus true retention.

For dealers, the throughline is that fixed ops is the most profitable part of the store, yet too many service departments still run in reactive firefight mode. Joel Love shows what happens when a store goes all-in on video MPI adoption, and Ryan Carlstedt shows how a deliberate, fun-first culture compounds retention gains over years. Liam Golightley ties it together with Podium's view that AI should run fixed ops like an operating system rather than get bolted onto legacy CRMs and DMS platforms, which matters to any GM trying to grow revenue without adding headcount.

Key takeaways

  • Toyota of Montgomery's video MPI approval rate is 78% when customers watch the inspection video, versus just 32% when they don't, more than double the close rate on recommended work.

  • One dealership using Podium's full AI suite found $56,000 in found gross profit and 23 booked appointments in its first 30 days, all from customers the team wasn't previously reaching.

  • Willis Auto Group has pushed video compliance to 86% across nine stores and nine brands, crediting both video adoption and a deliberately fun, team-first culture for customer-pay growth up 16% year-over-year.

“You're Already Late!” Why AI is No Longer Optional in March 2026 (+ How To Hire Your First Agent)

“You're Already Late!” Why AI is No Longer Optional in March 2026 (+ How To Hire Your First Agent)

“You're Already Late!” Why AI is No Longer Optional in March 2026 (+ How To Hire Your First Agent)

Roman Spriggs, General Manager of All Things Automotive, a small, independent used-car dealership, tells host Sam D'Arc how he skipped a planned human hire and instead brought on a Podium AI agent he named Alex after his own son. Alex now fields customer inquiries and books service and sales appointments around the clock, including overnight, and Roman credits it with reinvigorating his sales floor and helping the store post two record sales months in January and February 2026.

Ross Tinkham, VP of Automotive at Podium, joins to explain why independent dealers tend to lag franchise stores by a year or more in AI adoption, and why he thinks that gap is closing fast. For dealers of any size, the conversation is a practical case study in what it actually takes to onboard an AI employee: treating it like a real hire, giving it feedback, and letting it learn a store's own culture and voice rather than expecting it to work on day one.

Key takeaways

  • Roman hired Alex instead of a fourth salesperson, and the dealership posted two record sales months in January and February 2026.

  • Ross Tinkham says successful AI rollouts take a 30- to 60-day investment of training and feedback before the agent reflects a dealership's own culture and voice.

  • Ross estimates independent dealers are roughly a year to a year and a half behind franchise stores in adopting AI, largely due to budget and reputational hesitancy.

“An Army of Experts!” – The End of Software as We Know It + Reacting to Live Dealer Comments | Pre-NADA AI #7

“An Army of Experts!” – The End of Software as We Know It + Reacting to Live Dealer Comments | Pre-NADA AI #7

“An Army of Experts!” – The End of Software as We Know It + Reacting to Live Dealer Comments | Pre-NADA AI #7

Recorded as the final installment of Car Dealership Guy's pre-NADA 2026 AI spotlight series, this episode features Eric Rea, CEO of Podium, returning to unpack why dealers no longer care about more software and only care about solving their people problem. Eric explains how Podium's AI agents have moved from experimental add-ons to true labor replacement, why "set it and forget it" AI is a red flag, and why speed has become the single biggest competitive advantage for dealers in the AI era. The conversation also takes a candid, live-Q&A turn as the host reads real dealer comments and questions about Podium pulled straight from the CDG Circles community, and Eric reacts to the praise, the skepticism, and the switching risk in real time.

For dealers evaluating AI vendors ahead of NADA, the episode is a useful gut-check: Eric argues that software itself is becoming table stakes, and that the agents doing the actual work of a BDC rep, service advisor, or voice receptionist are what will separate serious AI providers from "glorified answering services." He also previews Podium's three big service-AI priorities for the year ahead, from voice scheduling to an AI executive assistant for service advisors to proactive outbound on recalls and telematics.

Key takeaways

  • Podium has crossed $100M in AI ARR and says businesses now let its AI employees handle 40% of inbound leads, with Jerry influencing more than $30B in sales and handling 4.5M+ leads in the past year.

  • Eric Rea says "set it and forget it" AI is a warning sign — Podium now goes on-site 10-20x more than before to train Jerry to each dealership's specific playbooks inside its AI Studio.

  • Despite a third of US dealers already using Podium, Eric says the company still has a brand-recognition gap — the CTO of a top-four dealer group had never heard of Podium — making NADA a major push to close that gap.

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