How to Get Your Dealership Recommended by AI

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AI search is the top question dealers are asking right now, and it does not work the way SEO did. Podium's Misty Tippets takes audience-submitted questions to Hrizn's co-founders Matt Copley and David Gruhin, who have spent three and a half years building in this space across hundreds of dealerships.

They explain why AI search is non-deterministic, why AI is increasingly rewarding human signal over generated content, and why the fastest path forward is unlocking the expertise already trapped inside your store.

They also cover why reviews and review responses have become a primary trust signal, and why AI visibility dashboards are directional at best and should never drive business decisions.